Decide and build
We pick the move with you and build the business case. Then we build the offer and the systems it needs.
Accelerate your e-commerce growth.
We create, optimize and accelerate digital ventures. Sharp strategy, hands-on execution and shared success.
For manufacturers, distributors and business owners.
Free, up to 30 minutes. No obligation.
From the first decision to a running channel, in months, not years.
How a programme runs · Phase 4 of 5- DecideMonth 1Why Every build after this only pays if a sale still earns after fees, freight and returns.Market map and business case with the margin per channel.The team backs one move with a clear case.
- BuildMonths 1–2Why Every channel added to an unready catalogue multiplies manual work and errors.One product catalogue from manufacturer data.In your ERP and shopNew products go live without writing each page by hand.
- LaunchMonths 2–4Why With the catalogue ready, open channels where buyers already search, without undercutting your dealers.Shop and marketplaces from one catalogue, priced per channel.In your shop and marketplace accountsThe line sells in more channels, without a new team for each one.
- ScaleMonths 4–6Why Once sales grow, stock that runs ahead of them ties up cash.Reorder and cash plan tied to live sales.In your planningReorders follow live sales.
- NextFrom month 6Why What is now live makes the next product, market or revenue stream cheaper to start.Next product, market or revenue stream.In your systemsWaiting for your team’s approval.
Next moveYour next move, planned and costed with your team.We build it once you approve. It starts with a free intro call.Request a free intro call
Who we are
We love building our own businesses. From scratch. We specialize in e-commerce. And we help you expand revenue streams and optimize business mechanics. We build on proven technology and components.
“Nothing is more powerful than an idea whose time has come.”
Launch
We take it live in your shop and on marketplaces, where your team keeps working with it.
Scale
Pricing, ads, stock and reorders are tuned on live data, so the business keeps pace with its sales.
Next
Each move starts the next one from what is already built and live.
Proven outcomes
Amazon annual run rate of net sales, from about €150k in 2023 to above €1m in 2026.
Together with the client's team, we planned the order of moves: delivery first, then a wider range and connected stock. Now the focus is margin and cash flow.
Amazon annual run rate of net sales
About €150k (2023) → above €1m (2026), annual run rate
Monthly net sales, January 2022 to August 2026
How the channel grew
Delivery first
Next-day shipping and reliable pickups.
A wider range
More assortment, tested stock, FBA plus in-house fulfillment.
Connected systems
Connected inventory, automated reorders and FBA replenishment, automated order routing.
Margin and cash
Margin and cash flow come next.
Digital growth. Built. Advised. Delivered.
From strategy to execution.
Seven ways we grow product businesses, for OEMs and their distributors alike. One team stays hands-on from the first step.
01 / 07
Growth strategy
Where is your next growth move?
We find your next growth move, from a new market to a new revenue line. Then we build the business case and the first version, and take it live.
- Growth strategy for a range, channel or market
- Business cases for new revenue lines
- Market, audience and creator selection across countries
- Pricing and range decisions
- Supplier and purchasing strategy
02 / 07
Revenue optimization
Which sales are worth growing?
From online marketing to pricing, we grow your revenue and your margin together.
- Ads that scale with margin and stock
- Pricing and bundles built around buyer intent
- Real margin per product and channel
- Product ideas from customer reviews
- Price positioning across channels and markets
03 / 07
Operational streamlining
Where does work keep getting stuck?
We streamline supply chain, systems and processes so that they carry more volume.
- Replenishment and reorder planning
- Automated order routing
- Fulfillment and shipping cost optimization
- Seasonal buying and cash planning
- ERP, shop and marketplace integration
04 / 07
Channel and sales management
Who runs the channel every day?
We run Amazon, online shops, product data, stock, reorders and ads for you, every day.
- Amazon management, end to end
- Online shops and marketplaces: Shopify, eBay and more
- Product data and listing content
- Customer service and returns processes
- Performance marketing and paid social
05 / 07
Social media and creators
Who speaks for your brand online?
We build and run your brand's social media with creators, and send the attention to where your product is in stock.
- Audience and creator selection, market by market
- Brand channels on YouTube, Instagram, TikTok and Facebook
- Creator partnerships with usage rights set by contract
- A content library cut for each market and platform
- Launch campaigns with creators and partners
06 / 07
Digital transformation
Which technology pays off?
Technology, data and AI earn their place where they pay off, and we build them to scale.
- AI in content, service and operations
- Dashboards and operating platforms on your data
- Data migration and legacy system renewal
- Commercial websites and configurators
- Website relaunches on proven components
07 / 07
Venture building
What could your business become next?
We co-create new ventures and product lines with you, often starting from assets your business already owns.
- New business lines, from business case to launch
- Recurring revenue models: rental, subscription, service
- Growth from your existing customer base
- Own-brand and private-label product lines
- Brand, positioning and market entry
How growth compounds
Every build opens the next one.
Examples from our latest projects.
New revenue models
One product range. Two ways to earn.
- The goal
- Earn from the range beyond the one-time sale, with rental and service next to purchase.
- What we built
- We built the business case, the price points and a live website for purchase and rental.
- The upside
- Recurring rental and service revenue can come from products that used to sell once.
Marketplace mapping
Where a brand's pages can sell, market by market.
- The goal
- Know in which EU markets a range is actually on offer, page by page.
- What we built
- A map of Amazon's European marketplaces that shows which of a brand's product pages have an active offer and which have none.
- The upside
- It shows where product pages already exist but nobody sells. New offers can start there.
Service revenue
How we rebuild the installed base before the first service reminder
- The goal
- Know who owns the equipment today, and when its maintenance falls due.
- What we built
- Records from three ERP generations were joined into one installed base, rebuilt device by device.
- The upside
- Maintenance revenue can come from customers who already own the equipment. Outreach covers only products still in production, ten years back at most. Customers can stop service mails at any time.
Build log
Builds, written up step by step.
Venture buildingHow we rebuild the installed base before the first service reminder
Customers who already own your equipment are often the nearest new revenue. We rebuild the installed base from every ERP generation, and reminders go only to owners of products still in production, ten years back at most.
Social media and creatorsHow we design a brand-owned social engine for European markets
When your brand owns the accounts, rights and creator contracts, every shoot adds to a library that stays with you.
Channel and sales managementHow we merge duplicate Amazon listings into one strong page per product
Duplicate pages split reviews, rank and ad budget. We audit every pair before the brand files a merge, so the demand it already has can gather on one page.The difference
What sets the work apart.
Hands-on from strategy to execution, and invested in the result.
Strategy to execution.
Every engagement starts with a clear growth target. It ends in something that runs, like a channel, a system or a new line, and the work is hands-on from the first step.
Shared success.
We stay invested in your growth. Most work is a fixed fee. On new revenue lines we build, part of our fee can be a share of that line.
Proven technology and components.
Every build adds a proven component. Small changes usually go live in days, system builds in weeks.
Inside your systems.
We work inside your ERP, your shop and your marketplace accounts, where your team already works.
Growth from what you own.
Product data, listings and the installed base you already have can become new revenue.
Numbers that reconcile.
We mirror the ERP read-only and check the mirror against it month by month before forecasts and reorders use it. The checks keep running after launch.
We stay on.
Since March 2024 we have run one Amazon channel with the client's team, where reorder planning runs in production. Ad budgets follow margin and stock.
Where growth stalls
Where does your growth stall?
Pick the stage where your growth slows down, and you will see what we build there.
Stage 1 of 8
Next move
- Symptom
- The core business runs, but the next market or line is unclear.
- We build
- A business case for each option, then a first version of the one that pays, taken live.
- How we do it
- We test the case with a small first version before money goes into stock or tooling.
Stage 2 of 8
Demand
- Symptom
- Traffic is flat, and new buyers are getting harder to find.
- We build
- Ads tuned to margin and stock, new channels, and creator content your brand can reuse under its contracts.
- Proof
- Annual run rate of Amazon net sales on one channel we have run with the client's team since March 2024: about €150k in 2023, above €1m in 2026.
Stage 3 of 8
Listings
- Symptom
- Your products are live, but the pages are thin, wrong or missing.
- We build
- We build product data and listing content from manufacturer sources, for Amazon, Shopify and eBay.
- Proof
- Product pages built from manufacturer documents, only for products the manufacturers permitted, with every value traced to its source.
Stage 4 of 8
Conversion
- Symptom
- Visitors come to your shop, look around and leave without buying.
- We build
- Pricing, bundles and product pages built around buyer intent, then tested in real use.
- How we do it
- We change one lever at a time and keep what sells.
Stage 5 of 8
Stock
- Symptom
- Bestsellers run out while slow movers tie up your cash.
- We build
- We plan replenishment and reorders from real demand, tied to your lead times and cash.
- Proof
- Our reorder planning has been in production since April 2026.
Stage 6 of 8
Fulfillment
- Symptom
- Orders ship late, and shipping costs eat into the margin.
- We build
- Automated order routing and fulfillment routes chosen on real shipping cost.
- How we do it
- We price every route on real shipping cost before it scales.
Stage 7 of 8
Cash
- Symptom
- Your revenue grows, but the money in your bank account does not.
- We build
- We show the real margin per product and channel and plan seasonal buying around your cash.
- Proof
- Our platform mirrors the ERP read-only and is checked against it month by month before its figures steer purchasing.
Stage 8 of 8
Repeat
- Symptom
- Customers buy from you once, and then you never hear from them again.
- We build
- Service, rental and subscription models let one sale turn into recurring revenue.
- How we do it
- We start from the records you already have. For one client we joined 3 ERP generations into one installed base. Outreach covers only products still in production, ten years back at most.
Dr. Moritz Picot
Founder, Capcelerate
- M&A lead advisory
- E-commerce ventures since 2014
- Strategy, marketing, innovation, finance
- Growth accelerator, Cologne
Led by Dr. Moritz Picot
Entrepreneurial by nature. Hands-on by choice.
Capcelerate is a growth accelerator from Cologne, founded by Dr. Moritz Picot. He started in M&A lead advisory and has helped build e-commerce ventures since 2014. His background spans M&A, strategy, marketing, innovation and finance. We work for small and mid-sized businesses, including OEMs and their distributors.
Four things you can hold us to.
Reconciled before it counts.
Figures are checked against your ERP and payment records before we build on them. Where the data is thin, we say so.
Built to run, not to present.
The result is a working system in your accounts rather than a slide deck, and you log in and see it run.
Yours to keep.
Accounts, data and systems stay in your name, and we document the work so your team can run it.
Priced before it starts.
The intro call is free, and paid work is scoped and priced up front. If it will not pay off, we say so.
Strategy that moves. Execution that delivers.
From target to traction.
Every project starts with a clear growth target, and then we build, test and scale what works. You pick your way in: a first growth move, a build or ongoing operation.
Growth strategy
We look at a range, a channel or an investment and pick the move worth making. Then we build the first version with you and take it live.
Build and launch
We build new lines, websites, product data or replenishment in your accounts, where your team keeps working with them after launch.
Run and scale
We run Amazon, product data, stock, reorders and campaigns for you, day to day.
Execution framework
Define targets
We map the potential of your business model and name the key hypotheses. Then we find the assets that give you an edge.
Build MVPs and roadmaps
We turn hypotheses into steps, keep the first version focused and build a clear path from idea to early traction.
Use real-time data
We validate, adjust and optimize continuously, and live customer and sales signals drive the decisions.
Iterate, then scale
We build only what proves the case quickly, then scale what works and use the traction for the next step.
Most work is a fixed fee. On new revenue lines we build, part of our fee can be a share of that line.
Request a free intro callFree, up to 30 minutes. No obligation.
Free library
The frameworks behind the work.
You can read and use the frameworks for free, online or as a PDF, without signing up.
Browse the free library
The Hidden Cash Flow
The Lead Quality Trade
The Funnel Leakage Diagnosis
The Amazon Shelf Layer
The 10 Pillars of E-commerce Scale-Up
The Direct Selling Order Flow Model
The Amazon Intelligence Layer
The Value Layer Framework
The Hypergravity Deployment Protocol
The Axiom Framework
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Where to start
Start the conversation.
Tell us what you want to grow, and we will start there. The intro call is free and without obligation. You leave it with a clear next step, and a proposal if the work makes sense.
- info@capcelerate.com
- Phone
- +49 221 98253161
- Location
- An der Eiche 5, 50678 Cologne, Germany